During my exchange student program, an online journal was a cost-effective tool for documenting my experience and keeping in touch with my family and friends. Every post was crafted with an excitement to share because my audiences are waiting to read them.
Unlike my online journal, to me, blogging as a professional marketer is comparable to selling a product — my posts. The process goes from positioning – choosing the blog concept and the tone of voice, branding – choosing a theme, promoting –creating traffic and CRM – responding to visitors’ comments.
As writing my last blog related to “Marketing in the 21st Century” class, I had to admit it has been challenging weeks for me. I struggled to find topics to write and how to write critically, worry if there will be any feedback and if the readers can understand and how not to look stupid giving comments to my fellow bloggers. Through all these struggles, however, I found blogging provides valuable aspects to me. It is a good start for a digital marketing student to become a competent digital marketer.
Through blogging, I developed digital literacy and writing skills. I learned that content must be concisely structured. Due to loads of information, readers can give up their reading effort anytime. Writing skills allow me to deliver a message to the audience with clarity when there is a lack of face-to-face conversation. By utilizing appropriate media, it enhances readers’ understanding and creates their interest. Importantly, this will lead to their engagement and comments which are very valuable for me.
I admitted that it is very difficult for me to come up with a ground-breaking idea, even my own style of writing. Attempting to complete each blog, it always leads me to search for new information from different sources. I spent time reading other blogs, news, and articles and quickly evaluate for a trustworthiness of the information. It keeps me being knowledgeable and it is very important for marketers to accumulate their knowledge in order to establish their expertise in a particular field.
Undoubtedly, companies are looking for candidate’s online profile and their digital literacy competency as part of the employment. Even freelance marketer, it is important to have the online presence. The blog helps its author to demonstrate knowledge and showcase the abilities related to the expertise field. For marketers, it shows their ability in influencing a wide audience as well. Moreover, writing blog helps expand an online network. When blog provides valuable information, readers will comment and share.
The caution for marketers is that I think blogs will soon become indistinguishable from other media channels when it is overused.
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