With technology and ease of access to the Internet, we are exposed to a large pool of information. Even more than what we can consume? We read product details on the website and find product reviews before buy things. More in-depth analysis and time are spent looking for relevant information to making our crucial decision.
Infopreneur is not a new term, but it regains its popularity due to these days technology. For example, a user-friendly blogging software, a screen capture vdo, and e-publisher application. There is a small start-up cost for them because knowledge and time are the main sources of their investment.
The term “Infopreneur” was registered a trademark by H. Skip Weitzen (author of the book ‘Infopreneur’) who describes an infopreneur as “a person who gathers, organizes, and disseminates information as a business venture or as a value-added service” (BusinessDictionary.com, 2015).
To add, infopreneur is an information seller, who aims to meet customers’ specific need and lessen the opportunity cost of finding information. Most common topic covered by Infopreneurs focuses on business-related topics to a very specific purpose, for example, fishing how-to.
From my research, there are two main sources for Infopreneur to gather the information.
- Experience & Expertise
Infopreneurs apply their experience and expertise in a particular area as sources of the information. Wisoot Sangarunlert is one of the famous Thai businessmen. He is a writer, editor, song-writer and speaker. He became an infopreneur after his series of business how-to books. One of his famous books called “Freelancer earns more”, published by Ookbee. He converted his knowledge into different form of information products; each has its small unique content. For example, eBook, videos, audio book, CD, seminar and dinner talk. (Ookbee, 2015)
Another example is Alex Alex Jeffreys who runs seminars, Youtube coaching and how-to DVD. His achievement from social media brought him to be an inspiring infopreneur.
2. Information from a blog, published articles, expert interviews and seminar can be sources of information for infopreneur as well. The information from the 4-hours seminar can be divided into different topics for their products.
Infopreneur business will bring more web-based publishers and application that allow anyone to publish their works, while the traditional publishers must adapt their business and pricing model to survive (Lahm and Stowe, 2011). This is an example that technology empowers an individual to reach out to people. As a consumer, infopreneur should not be only one source of information because idea and solution can be limitedly constructed. A series of information created may be similar to one another since it was created from the same person. It is worth to find out about the content and reviews before purchase. Inforpreneur affects marketers’s operation because they knows how to provide relevant information to specific target customers. Marketers will have to narrow down the audience and offer personalized solution/services that add value to them. Then create customer engagement that lead to value creation for customers and brand advocates.
Can you think of the challenges for marketers as infopreneur are emerging?
BusinessDictionary.com, (2015). What is infopreneur? definition and meaning. Available from: http://www.businessdictionary.com/definition/infopreneur.html [Accessed 28 Oct. 2015].
Lahm, R.J. and Stowe, C.R.B.(2011). “Infopreneurship”: roots, evolution, and revolution. Available from: http://www.freepatentsonline.com/article/Entrepreneurial-Executive/263157525.html [Accessed 29 Oct. 2015].
Image 1: Ookbee (2015). Photo 1: Wisoot’s product. [image] Available from: https://pod.ookbee.com/Book/1002 [Accessed 29 Oct. 2015].
Image 2: Marketing With You. (2015). Photo 2: Alex product [image] Available from: http://marketingwithalex.com/ [Accessed 29 Oct. 2015].