Starting a blog with concern was not my first intention, but one Facebook post caught my attention and I really want to raise the awareness.
It is obvious how The internet is bringing us together. It is a great, rapid and cheap place for sharing of information. We so much enjoy tremendous benefits and continuous possibilities, even beyond our current imagination; it is opening a chance of new thread to us as well.
The person posted a commercial video on his Facebook. The vdo shows stereotyping of a homeless man and how he is being mistreated by the shop owner. In the end, the shop owner learned that his prejudice kept him knowing the real person inside that homeless man; he learned that the homeless man was trying to protect his house and it cost him his life. This story gave a powerful emotional impact and speak out for negative stereotype of homelessness.
This VDO was posted and used as a fundraising tool by a politician in another country due to its emotional impact; even this vdo is originally from Thailand.
Despite the political campaign, my concern is the number of people who viewed this post, hit the ‘Like’ button and gave honoring comments to post owner. They may not aware that the video does not reflect the real situation happen in the country that the campaign is taken place. Even worse, from the point of marketing, the authentic purpose of the message is now changed.
Imagine you and the owner who devoted time creating this video. You tried your best coming up with content and story line, linking them to your product or services, then someone took your idea and change them to benefit themselves; even worse — changing the original objective you have set.
As we are now swimming in the river of information and growing social networking site, it is worth giving a second thought about the information we are consuming and sharing. One may interpret a different message from the same source of information, however, the purpose of the information must be aware of. Doing more research, checking with the source, friends, comments will help us gain full understanding with unfamiliar topics, decreasing a chance of being unconsciously manipulated and avoid social media misuse as well as protect us from liability.
I am still wondering have the owner of the video noticed that their own creation was used for another purpose.
Do you have any experience about social media misuse? How do you deal with them and justify the information?
Click here, if you want to see the ads, Commercial video
WowVdoTH (2015) Thai Commercial 34 – Homeless Blind Truth / Vizer cctv. Available from: https://www.youtube.com/watch?v=l-EM1QKYyhY [Accessed Oct 9, 2015]